Social mobilization has been found to be an important strategy for generating community
participation in community development undertakings. This paper presents the results of a
study that examined mobilization strategies of NGO-assisted grassroots enterprises in the
provinces of Iloilo and Guimaras. Using a descriptive design, primary data was obtained
through interviews with the entrepreneurs and analyzed using descriptive statistics and
thematic analysis. Results show that mobilization strategies include information access,
community dialogues, collective action, community partnerships, enterprise capability
building, and client relations. Community development was realized in terms of socioeconomic benefits and political participation that entrepreneurs experienced with the
assistance provided by the assisting NGO. In response to issues and concerns raised
by the entrepreneurs, the study recommends using a governance approach in social
mobilization to strategize organizational and business growth of the grassroots enterprises
and enhance efforts towards community development.